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The Importance and Benefits of Blogging For the Online Network Marketer

Published Tuesday, August 5, 2008 by bloggerblognet83460 | E-mail this post

Blogging is very important for the online multi-level marketer (MLMer), or network marketer, because it is a cost effective way to promote your status in an MLM company as an expert with the added benefit of placing you in front of the eyes of thousands of potential distributors with the click of a mouse key.

There is an intimacy that exists with regard to blogging most likely due to the visitors' ability to interact with the blogger in this particular medium. Potential distributors or customers of network marketing can get to know the blogger and add his/her own comments to the blog. Bloggers can reciprocate as well. Through the blogging medium, a relationship between the online blogger and his audience begins to develop. The conversations that used to take place at the local pub are now taking place over blogging websites.

Here are three benefits to blogging:

Adding a human voice to your online MLM business
Raising your visibility
Satisfying the expectations of your audience

By blogging, you create an intimacy between you and your readers. You add your own voice to the text written on the screen. You speak directly to your audience, and they too have the ability to communicate back to you. Your potential distributors in network marketing will view you as less intimidating when you can speak directly to them. Since you control your blog's content, you can be upfront as much as you can be with your potential distributors and/or customers. In essence, blogging allows you, the savvy online network marketer, to build a relationship with your audience. Potential distributors will be more likely to sign up in your downline if they feel comfortable with you. Customers will be more likely to buy your shampoo or nutritional supplements if they feel they connect with you.

Not only can blogging establish a relationship between you and your audience, it can also give you more visibility as an online network marketer. You success in MLM is a function of your ability to remain in the public eye. Blogging about yourself, your company, or your products provides a medium for that constantly changing image. By utilizing blogging tools such as Wordpress, Blogger, Typepad, or whatever, you can be sure that your blog articles reach out to thousands of prospects who are interested in starting a home-based business on the internet such as network marketing.

By satisfying the expectations of your audience, right away you become a part of the public consciousness and possibly sub consciousness. If you are currently hooked up to the internet, you need to have a way to connect with your prospects. Setting up a blog is thus far the best choice to make.

Marco Abanico is a freelance article writer for DoctorLighthouse. He is a leader in the network marketing industry and enjoys writing extensively on how to get free network marketing leads, internet marketing strategies, and network marketing lead generation.

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