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A revolutionary new advertising program is poised to take the internet by storm! The publishers involved with the new NetAudioAds, Pay-Per-Play (PPP) ad program have been patiently waiting for the final BPA audit results to be released. BPA Worldwide is an advertising auditing company that will insure that advertisers are getting exactly what they pay for and do not pay for any ads that were not delivered to their targeted audience.

The original roll out was to be in February, but there were technical problems with the statistics reporting software, and the BPA audit is taking a lot longer than originally anticipated. To be fair, they've added new features to the reporting, had to deal with a lot bigger chunk of data than they originally anticipated, and came up with a new ad delivery method, the "Key2page" concept. When a Key2page ad is played, the ad ends with the listener being told to press a particular key to take them directly to the advertiser's web page.

The new Key2page feature was actually requested by advertisers and promises to be HOT! It is opt-in for the webmasters, so they don't have to play key2page ads on their sites if they don't want to. If the listener presses the key and goes to the advertiser's website, the publisher will get paid above and beyond the amount he was paid for playing the audio ad.

For the publisher (website owner) the ads are great because they take up no room on the page, earn money for every visitor, and the visitor doesn't even leave your page. It costs you nothing to join so there is no risk, and you can earn more money by simply signing up more publishers, in which case you receive a portion of the ad buy.

For the advertiser the ads are great because they are targeted in ways no other ads are able to duplicate. The ads can be targeted by matching the content of the webpage playing the ad, as is done with adsense ads, they can be targeted by time of day, and they can be targeted by geographic location of the listener. Any combination is available.

And unlike TV and radio, the listener is sitting at the computer; mouse in hand, ready to take action. With TV the listener could be in the bathroom, or in the kitchen getting a snack, or any of a number of other things that would cause them to miss the ad. It's difficult to respond to a radio ad while driving down the highway at 55 mph.

NetAudioAds has retained the respected BPA Worldwide to audit the ads, something no other internet advertising program does. That is BIG! NetAudioAds is the only online advertising medium that is verified by an "independent" and unbiased third party. (BPA)

As of the end of April, the PPP publisher network stands at approximately 40,000 web site publishers with close to 1,000,000 web site domains and more than 30,000,000 web pages with NetAudioAds JavaScript code. For the time being, with all this massive capability, only a tiny portion of the publisher network is being served with ads.
Currently about 200,000 ads a day are being played, while final debugging and fine-tuning of the system take place.

Some ads are being sold and delivered and some publishers have been receiving commissions for several weeks, but with only 200,000 ads per day being played; only a tiny percentage of publishers will make any money. After the BPA audit is released, and things are brought up to full throttle that will rapidly change. I think "full throttle" may only be a few days away.

William Lund has been a webmaster since 1998. Learn more about the NetAudioAds and the Pay-Per-Play ad program at :Pay-Per-Play Info

Find out more about advertising on the PPP network or even buy ads: Advertising on PPP

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